Filterloop.eu

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Filterloop.eu

About the Client



Filtrų Pasaulis is an international seller of filters and related solutions, aiming to modernize its digital presence. The company specializes in supplying industrial, commercial, and household filters, serves both business and individual clients, and seeks to strengthen its brand through a smooth and attractive e-commerce experience.

Project Objectives


Filtrų Pasaulis approached us to update its outdated e-commerce platform and build a modern, functional website that meets contemporary user needs. The primary goal was to improve the user experience, refresh the site design, optimize catalog browsing, and integrate effective search and filtering features. It was also important to ensure a convenient ordering process for both B2B and B2C customers, and to boost organic visibility through SEO solutions.

Our Solutions

  • We created a modern, visually appealing design that reflects Filtrų Pasaulis’s professionalism;
  • We designed a clear structure with effective product filters, categories, and fast search;
  • We optimized the site for mobile devices—pages load quickly and adapt to different screens;
  • We implemented SEO improvements (SEO-friendly URLs, meta tags, structured content, performance).



Implementation


The project was delivered on WordPress + WooCommerce, with integrated inventory management and shipping modules, as well as multi-language support. The design aligned with Filtrų Pasaulis’s aesthetic direction and user habits. The entire site structure was rebuilt from the ground up following UX/UI principles.

Results

  • User experience and navigation improved significantly;
  • Time on site increased and the bounce rate decreased;
  • Communication with business partners became more effective;
  • A successful launch with well-established SEO led to increased organic traffic and conversions.

Technologies Used

  • WordPress + WooCommerce
  • Figma (UX/UI design)
  • HTML5 / CSS3 / JS
  • Integration of SEO and Analytics plugins
  • Google Tag Manager
  • Inventory and shipping modules


Link: filterloop.eu