About Client

“You & Oil” is an international natural cosmetics brand that creates innovative, scientifically-backed skincare products. The company combines natural, eco-friendly ingredients with advanced formulation methods to offer consumers effective, sustainable solutions suited to a modern lifestyle. You & Oil’s mission is to develop high-quality products that harmoniously blend science, nature, and responsible production.

Project goals

The You & Oil team approached us with the goal of updating their online platform and strengthening the brand’s digital presence. The aim was to create a minimalist, modern, and visually clean design that reflects the brand’s aesthetic while ensuring a smooth presentation of products. The main objective of the project was to develop an easy-to-navigate, visually appealing, and fast-performing system that helps users quickly find information about products, their ingredients, usage, and the brand’s philosophy.

Our soulutions

• We developed a minimalist, modern design concept that reflects the brand’s aesthetic;
• We implemented the entire technical website structure and programming;
• We optimized the platform for smooth use across all devices—from computers to smartphones;
• We integrated a content management system that allows the client to independently update information and products;
• We created a clean and intuitive navigation that simplifies product browsing and the user journey.

Implementation

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For the project, we used modern programming technologies, created an easily scalable architecture, and ensured high website performance. Our team made sure the design was accurately translated into the technical solution and that content management was as simple as possible for the client. After thorough testing, the platform was successfully launched and handed over to the client for use.

Results

• A minimalist, modern, and visually refined system was created, clearly communicating the brand’s values;
• User experience was improved—visitors can quickly find products and the information they need;
• You & Oil’s digital brand image was strengthened;
• A solid technical foundation was created for future functionalities and integrations;
• The website became a representative space, helping the brand communicate more effectively with its audience.

Technologies used

WordPress + WooCommerce
Figma (UX/UI design)
HTML5 / CSS3 / JS
SEO bei Analytics plugins integrations
Google Tag Manager
Inventory and Shipping Modules

Link: youandoil.co.uk